The PAM, casino and sportsbook answers supplier, Soft2Bet, has introduced the appointment of Martin Collins to the pivotal position of Well-known Trade Building Officer (CBDO).
Martin brings twenty years within the virtual markets, maximum particularly because the Director of Gross sales & Trade Building at Gaming Innovation Staff (GiG), the place he and his workforce join an noteceable 21 Platform do business in in only one pace.
At Soft2Bet, his experience shall be priceless in bettering the corporate’s innovation direction. Along with his steering, Soft2Bet is eager for endured expansion and management within the B2B marketplace.
Martin Collins says: “The worldwide platform, casino and sports B2B market continues to diversify and there are unparalleled opportunities for providers with the right tech solutions to bring value to operators, accelerating their growth.
“Soft2bet continues to invest heavily in its software and technology focusing specifically on factors that can shift the dial on behalf of their customers, consistently iterating and improving their offering.
“Armed with this arsenal of solutions, as well as a collaborative culture, both internally and externally, I believe Soft2bet can be a unique and flexible offering to major operators in the market, consistently working with their customers to help them achieve their goals.”
Uri Poliavich, Soft2Bet’s CEO, provides: “We are very happy to welcome Martin to Soft2Bet and look forward to his vast experience and deep knowledge of our sector taking us to the next level.”
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