World esports betting chief GG.BET has introduced the extension of its partnership guarantee with esports membership Natus Vincere (NAVI) into 2024, content material initiation collaborations and offline initiatives deliberate, additional boosting the achieve and recognition of esports.
GG.BET is an established spouse of NAVI and has all the time sponsored the group’s Counter-Hit squad in global tournaments. In 2023 unloved, the partnership noticed the bookmaker organise a form of offline actions for esports enthusiasts in every single place the arena.
Within the spring of 2023, the GG.Accumulating landed in Rio de Janeiro, with enthusiasts of the membership assembly their idols in actual past. Next in summer season, GG.BET organized an epic display fit, the place NAVI took on Crew Power in a pleasant accident.
The corporate additionally created distinctive video opinions, interviews or even impressive presentations that includes NAVI gamers, all of which can also be discovered at the GG.Kibersport YouTube channel.
A GG.BET spokesperson says: “The projects we are working on with Natus Vincere will help to promote esports around the world. We are also seeing awareness of the GG.BET brand growing constantly among our target audience, which is very encouraging.
!In 2023, we were able to reach over 67 million esports fans with our joint projects, and we will continue to work on ground-breaking events in formats the industry has never seen before in 2024.”
Oleksii ‘XAOC’ Kucherov, COO at Natus Vincere, provides: “We greatly value our longstanding relationship with GG.BET. Their support since 2021 has helped us to achieve numerous successes in major tournaments, such as BLAST Premier: World Final 2021 and PGL Major Stockholm 2021.
“We also organised a range of online and offline events together, which caught the attention of not just esports and NAVI fans, but casual gamers as well. At its peak, 70,000 people were watching the NAVI show match against Vitality, which I think is an incredible achievement.
“In 2024, together with GG.BET, we will continue to develop these kinds of initiatives for our supporters, while making them bigger and better!”
Generation collaborations between GG.BET and Natus Vincere will come with developing extra thrilling content material, in addition to keeping press meetings and occasions at esports tournaments.
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