Novig selects Intelitics for acquisition push in Colorado and past

On-line sports activities betting operator Novig, quickly to put together its debut in Colorado, has decided on Intelitics to energy its associates program and paid channels.

Underneath do business in, Novig will achieve get admission to to Intelitics’ award-winning platform and suite of goods and contours.

The supplier’s data-driven platform and top rate toolset will permit Novig to run and lead all associate and paid media job, unlocking the plethora possible that each channels trade in in relation to cost-effective buyer acquisition at scale.

The Intelitics’ platform comprises real-time marketing campaign tracking and participant monitoring, plus computerized reporting and personalized dashboards. All of that is delivered in real-time and by the use of a unmarried platform.

Novig will first of all initiation in Colorado as a web-based sportsbook operator however has plans to roll out a high-frequency betting change that permits customers to be towards best-in-market odds or eager their very own odds, as soon as the job has been licensed by means of the climate’s playing regulator.

The Novig platform leverages cutting-edge era from Wall Boulevard and Silicon Valley and combines it with proprietary analysis and buying and selling in order what the corporate claims to be the most productive, seamless and honest betting platform within the trade.

Allan Stone, CEO at Intelitics, says: “Novig is set to disrupt the Colorado online sports betting market and we are thrilled to be supporting its acquisition efforts through affiliates and paid media. These are powerful channels that are highly effective, both in terms of scale and cost.

“Our platform and suite of tools have been designed to allow operators such as Novig to maximise the potential of affiliates and paid media through real-time data that provides the insights needed to dial up successful campaigns and dial down those that are not working.”

Catherine Dougherty, Head of Expansion Advertising at Novig, provides: “We are a technology company at heart and in Intelitics we have a partner that understands the power of technology and data when it comes to effective affiliate marketing and paid media.

“This is a powerful, highly capable platform and toolset that we will be able to use to drive new customer acquisition at scale and for a fraction of the cost of other marketing channels. This will give us a huge boost in Colorado and the other states where we will make a play.”