BMM Innovation Workforce – or ‘BIG’ – has welcomed Laura Olson-Reyes to its govt management staff as Important Advertising Officer.
Workforce CEO, Martin Hurricane, says: “Laura is a wonderful leader. With more than 20 years of gaming industry experience at Eclipse Gaming, AGS, Scientific Games (now Light & Wonder) and Aristocrat Technologies, she has excelled in market, product and communications strategy internationally.
“At BIG, she will lead and globalise our growing marketing teams and business specialisation to continue our rapid growth in digital and land-based gaming testing and certification, as well as our growing portfolio of technology solutions.”
Olson-Reyes provides: “I have always had tremendous respect for the BMM brand, not only its strong legacy, but for its immense potential. I could not be more honoured to join Martin and his team at such an exciting time in the company’s growth.
“With such an exceptional and expanding portfolio of brands, I am excited to help shape the client experience and brand strategy of the BIG companies, as well as spearhead the communications strategies around BIG’s people, services and solutions.”
Occasion at Eclipse, Olson-Reyes introduced an influencer advertising and marketing program and grew the corporate’s social media presence by means of just about 80%. At AGS, she designed a a success influencer advertising and marketing program and increased the GameOn Buyer Height partnership program by means of elevating just about $100,000 in sponsorships.
Occasion at Medical, Olson-Reyes oversaw a groundbreaking partnership with FOX5 Las Vegas, raising the corporate’s branded slot video games and elevating over $1m for non-profits. She additionally led her crew to win 35 awards for advertising and marketing and communications excellence.
Olson-Reyes has gained business popularity for her accomplishments during the Admirable Ladies of Gaming Confirmed Chief Award, the Ladies to Guard Award and the Ladies International Award within the Communicator section.
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