Virgin Wager has presented its inaugural Girls’s Year tournament – a birthday party that can handover respect to the ladies in racing and nurture an inclusive atmosphere.
The social tournament will jerk playground on the Virgin Wager Raceday on March 9 at Ayr Racecourse, permitting the operator to broadly advertise its message. The Girls’s Year tournament is significantly part of the playing corporate’s A Just right Wager initiative, showcasing the operator’s loyalty to selling inclusivity.
The fresh tournament will see Virgin Wager empower girls in racing. The operator will subsequently deal various unique reviews to gamers, akin to offering feminine guests with the chance to select the Very best Grew to become Out Award earlier than each and every race and provide the trophies to the eventual victors.
As well as, Virgin Wager will staff up with WalkSafe, an app evolved to backup girls really feel safeguard when strolling lonely. The operator can even create a donation to Ayr Racecourse’s treasure spouse, Ayrshire Most cancers Aid.
Virgin Wager Desires to Honour the Uncelebrated
Along with alternative activations, Virgin Wager has additionally teamed up with presenter Natalie Pike who affirmative to host the Girls’s Year occasions. Commenting at the topic, Pike stated that she is happy to be part of this undertaking and hopes to encourage “the next generation of incredible women working in horse racing.”
Game is for everybody, and activations akin to this are an important to making sure inclusivity and protection for girls at occasions, and in the long run heroing the lavish nation who paintings within the recreation.
Natalie Pike
Virgin Wager’s advertising director, Ric Leask, additionally commented at the initiative, announcing that his staff needs to handover publicity and backup to the various girls within the horse racing business. In step with Leask, those girls are, unfortunately, ceaselessly uncelebrated and un-thanked.
Leask concluded: “At Virgin Bet, as part of our “A Good Bet” emblem marketing campaign, we need to create recreation extra available and to spotlight brilliance, regardless of who the topic, and this initiative is doing precisely that.”
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