SIS & bet365 founding constant odds horse racing in Colorado

SIS Content material Services and products, a part of the SIS (Sports activities Data Services and products) Crew, has correct a landmark offer with long-time operator spouse bet365 in order its international horse racing content material to bettors in Colorado, bringing fixed-odds horse racing wagering to an authorized sports activities betting platform for the primary hour in the USA.

The approbation of horse racing fixed-odds wagering on Colorado sportsbooks will support the game attracting a much broader length of fickle bettors, who will likely be presented the similar form of betting as all alternative sports activities. It represents sure information for a length of Colorado stakeholders, together with Bally’s Arapahoe Terrain and the Colorado Horsemen’s Affiliation as a portion of yield is directed to Colorado horse racing.

SIS supplies a complete horse racing portfolio of just about 140 global and home racetracks. The later highlights come with the Saudi Cup age on February twenty fourth the place supremacy American horses will compete for $33.5m in handbags, and after move to the Dubai Global Cup assembly on March thirtieth to vie for $30.5m in handbags.

Together with protection of the sector’s richest horse races, year-round racing is to be had from 14 nations, together with Eire, Australia, Chile, Argentina, Uruguay and america.

Michele Fischer, VP SIS Content material Services and products, says: “The launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports and hopefully attracts a new fan base and revenue for our racetrack partners.

“This is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and bet365 for their vision and support.”

Shannon Ruston, Govt Director of Operations & Racing at Bally’s Arapahoe Terrain, provides: “We are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering. Working with SIS, we crafted a commercial framework that benefits local racing, while giving sportsbooks access to thousands of races.”

A bet365 spokesperson concludes: “The introduction of fixed odds horse racing betting is sure to have a positive impact in Colorado. We have seen the popularity of fixed odds betting in horse racing in other markets, and as sports betting becomes more ingrained across the US, it will certainly provide a boost to engagement.”