Finland is among the sly expansion alternatives within the broader Ecu sports activities betting park. As the rustic strikes in opposition to a extra inclusive betting machine, permitting personal firms to use for sports activities betting and iGaming licences, government-owned operator Veikkaus has entrusted OpenBet’s market-leading way to be at the leading edge of this transition and gasoline week expansion.
As a part of a four-year oath, OpenBet’s generation will energy the Veikkaus sportsbook platform, increasing the operator’s on-line and retail betting operations. OpenBet can even handover Veikkaus with its Controlled Buying and selling Products and services.
Nikos Konstakis, CPO at OpenBet, says: “Our partnership with Veikkaus demonstrates our ambition as pioneers in regulated markets. By integrating our innovative technology and tailored solutions, we are not just entering Finland, we are transforming its sports betting landscape.
“It is a monumental chapter for OpenBet, and we look forward to setting an unparalleled benchmark with Veikkaus. This reaffirms our position as an undisputed leader in the WLA space, with 18 global partners, and highlights our expertise in the lottery sector and commitment to responsible gaming and driving success for operators through localised strategies.”
Juha-Matti Mäkilä, VP betting Operations at Veikkaus, provides: “We are thrilled to partner with OpenBet in this venture. By utilising their deep-rooted expertise and top-tier technology solutions, we will redefine the user experience and elevate our sports betting offering.
“OpenBet’s advanced technology suite and a history of scaling operations in dynamic markets make them the ideal partner for us. We foresee that this partnership will make us strong and competitive in the evolving Finnish market today and for the future.”
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